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All Publications & Resources |
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Advocacy and Policy Change
This 32-page issue of The Evaluation Exchange describes new developments in evaluating advocacy and policy change efforts that attempt to inform or influence public policy at the local, state, or federal levels.
Lessons in Evaluating Communications Campaigns: Five Case Studies
This paper examines how communication campaigns with different purposes (individual behavior change and policy change) have been evaluated. It offers a discussion of theories of change that can guide evaluation planning, along with five case studies of completed campaign evaluations. Each case study includes lessons from the evaluation and the paper finishes with a set of cross-case-study lessons gleaned from these evaluations and others.
Preschool for California’s Children: Summary of 2003-2008 Evaluation Findings
This brief summarizes Harvard Family Research Project's evaluation findings about the Preschool for California's Children grantmaking program at its 5-year midpoint.
Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities
This report presents what has been happening in the field of public communication campaign evaluation in recent years. It examines evaluation challenges, criticisms, and practice and includes sections on relevant theory, outcomes, and useful methods for designing evaluations. It ends with opportunities for the road ahead.
Public Communications Campaigns and Evaluation
This issue of The Evaluation Exchange, Harvard Family Research Project's quarterly evaluation periodical, focuses on public communication campaigns and their efforts to achieve desirable social outcomes. Articles in the first half of the issue offer promising practices and tips for campaign designers and implementers. Articles in the second half examine how campaigns are being evaluated and associated issues, challenges, and innovations.
Strategic Communications
The Winter 2001 issue focuses on the increasing importance of strategic communications in nonprofits, examining how to best create, produce, and evaluate communications strategies. The issue features communications campaigns and their evaluations, a conversation with a top communications professional, and information and resources for designing and evaluating strategic communications initiatives.